Personal Branding: Informed

‘Grammar: the difference between knowing your shit and knowing you’re shit.’

This meme always makes me laugh and is something I quote to my clients on occasion. To conclude my trio of blog posts on my personal brand, I’m going to discuss how the right knowledge and being informed is very important to my business.

First, clients want to be assured that you have the necessary education to carry out the job at hand and the education required to be a proofreader and/or an editor is grounded in spelling, grammar and punctuation.

After I finished my MA, I realised that I did not have the required knowledge to become a proofreader, so I started to study everything on the subject. I bought and studied books (The Penguin Guide to Punctuation, The Dictionary of English Grammar, Butcher’s Copy-Editing, Fowler’s Dictionary of Modern English Usage and Hart’s Rules) and took courses on proofreading and editing from the Society for Editors and Proofreaders (SfEP) and The Proofreading Academy.

Of course, there is also a lot to be learned from experience.

With every new word I research I learn more and more, and with every new style of document, be it a business report, academic thesis or novel, I learn so much more about writing and how best words should go together and be presented. My passion for learning has meant that I have picked up new skills that I did not imagine I would get such as editing a website and indexing. A fun by-product of this job is that you become a font of general knowledge and an ace at table quizzes!  

This pursuit of knowledge is also important to my continued professional development. Currently, I am working towards the professional grade of membership with the SfEP and this requires a lot of study and experience.

Clients of Best Copy can always expect an honest, friendly and informed service. I have found this is the best way to develop a great relationship with clients who will return to use my services again and again.